If your hair has suffered damage due to dryness, use one more time with Dove Damage Therapy Intensive Repair 10-in-1 Serum Mask. Specially formulated for hair damaged by heat, coloring, bleaching and daily use to improve the appearance and texture of damaged hair, this intensive rinse-out treatment makes hair softer, smoother, shinier, and more manageable.
The mask is provided with Dove’s Bio-Protein Care Technology, and contains Glutamic Amino Serum, to help strengthen the hair and minimize visible signs of damage. Be able to add on extra conditioning to your wash day routine in just 1 minute without having to spend a lot of time in the shower.

Key Benefits
- Supports smoother looking hair, which was damaged by frequent styling and chemical processes.
- 10-in-1 hair care: Multiple visible hair damage such as rough, dull and split ends.
- One minute treatment: Effective within one minute of application
- Helps to strengthen weak hair.
- Smoothness and shine: Conditions hair for a softer, smoother appearance.
- Bio-Protein Care Technology: Based on Dove’s technology to help restore materials that were lost from damaged hair fibers.
- Easy weekly care: An added intensive conditioning step to your regular hair care routine.
Why Choose Dove Intensive Repair Serum Mask?
Over time, heat-styling, coloring, bleaching, and daily friction can cause hair to become rough, brittle, dull or difficult to detangle. A hair mask that is specifically formulated for this purpose can be more effective than just a hair wash alone.
Dove Intensive Repair 10-in-1 Serum Mask is formulated for those who are looking for a convenient treatment with visibly damaged hair. It contains cetearyl alcohol, glycerin, behentrimonium chloride and a silicone-based conditioning ingredient, coconut oil, peptides and ceramides in its conditioning formula. The ingredients have various roles in the conditioning, smoothing and caring of the hair.
The formula is intended to leave hair feeling more manageable and looking healthier. The results will differ based on the type of hair, damage, and other hair-care practices.
How to Use
- Wash and thoroughly rinse hair.
- Apply to clean, damp hair, particularly on mid-lengths and ends.
- Gently comb through the hair.
- Keep it on for 1 minute.
- Rinse off completely and style as normal.
Apply once in a week or as needed by the hair; as per product label. Please use your bottle as directed.
Tip: If your hair is thin or is prone to becoming heavy, begin with a little bit and focus on the mid-shaft and ends instead of the roots.
Product Information
- Brand: Dove
- Product line: Damage Therapy Intensive Repair
- Product type: Rinse-out hair treatment mask
- Product name: Intensive Repair 10-in-1 Serum Mask
- Size: 9.2 fl oz (approximately 272 mL)
- Hair concern: Visible damage, dryness, roughness, and reduced manageability
- Key technology: Bio-Protein Care
- Featured ingredient technology: Glutamic Amino Serum
- Recommended application time: One minute
- Suggested frequency: Weekly, or as directed on the label
- Manufacturer: Unilever
Frequently Asked Questions
What is the purpose of Dove Intensive Repair 10-in-1 Serum Mask?
It is a deep conditioning hair treatment that is highly concentrated to treat damaged hair and make it look smoother, shinier and less rough or dull. It makes hair more manageable and softer.
You can ask yourself the question if this is a leave-in hair serum?
No. This product is a serum mask that rinses out. Use on clean, damp hair, leave on for 1 minute and rinse. Dove also has a separate Intensive Repair 10-in-1 Serum to be applied to damp or dry hair without rinsing.
When can or should I use the mask?
This mask is meant for use once a week, or more often, if your hair requires extra nourishment. Before varying the recommended frequency, consult the instructions on your particular package.
May be used on color-treated hair?
It can be used in a hair-care regimen for colored hair that requires additional moisturizers. Follow package directions for suitability and stop using if irritated.
Will it fix split ends for good?
No hair mask can ever rejoin.











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